The producers of the award winning shows Baa Bahoo Aur Baby and Instant Khichdi present another engaging family drama. Bure Bhi Hum Bhale Bhi Hum, is the story of the Desai family, headed by Girdharilal. He is the owner of a successful jewelry store that is now run by his two sons Ramnik and Pramod. And this is where the bone of contention and the battle of good and evil will be fought. Ramnik’s side of the family is cunning, always scheming to get the full share of the wealth by doing nothing. Whereas Pramod’s side is made up of hardworking simpletons who just want to lead a simple happy life. However, fate plays a huge trick on the Desai family, and when the tables are turned, how will the two brothers and their next generation of grown children, especially Raju, the male protagonist, react to the situation.