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COLORS is Viacom18's (a 50/50 joint venture operation in India between Viacom Inc. and the Network18 Group flagship brand in the entertainment space in India. A combination of emotions and variety, COLORS launches on 21st July 2008 and promises to offer an entire spectrum of emotions to the viewers. From Fiction shows to Format shows to Reality shows to Blockbuster Movies the basket contains all Jasbaat Ke Rang. COLORS is dedicated to promoting Cohesive viewing, through programmes –Rahe Tera Aashirwaad, Bandhan Saath Janmon Ka, Jai Shri Krishna, Balika Vadhu- Kacchi Umar Ke Pakke Rishtey, Jeevan Saathi, Mohe Rang De, Fear Factor- Khatron Ke Khiladi, Sajid’s Superstars. COLORS will be an encrypted Pay with a Free to Air Window.