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The show's concept is inspired from I'm a Celebrity…Get Me out of Here!. Ten Indian celebrities have been chosen to participate in the first season. They have been flown to Malaysia, where they will have to stay in the jungle in an outdoor camp with little or no luxury amenities. Every contestant is allowed to carry any two luxury items of their choice, which they must specify before the contest begins.

Every contestant gets a handful of rice and some soyabean for food every three days, which is clearly not enough for survival. Therefore, they must participate in various physically challenging contests and win "food credits" for themselves and their team members. Each day, the team must nominate one participant to play in the day's contest and be the so-called bread-winner for that day.

The audience can vote for their favorite participants by SMS a unique code to a special mobile number. At the end of every week, the two contestants with the least number of votes face off in an elimination task called the "Maha Jungle Challenge". The winner of this challenge gets to stay back while the loser is eliminated from the game.