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Kumkum is the story of the Wadhwa family, headed by its patriarch, Harsh Wadhwa and his wife Raajeshwari. The Wadhwa family is of high social esteem and the Wadhwa Group of Industries has a niche for itself.

It is the story of characters who find themselves involved and entangled in relationships which destiny has in store for them. Kumkum is the story of the Wadhwa family seen through the eyes of its protagonist, the favourite bahu of the family, Kumkum.

The couple Harsh and Raajeshwari, in late 60s/early 70s has three children. The eldest son is Brijbhushan, a widower, who has never got along with his father Harsh. The two believe in completely different value systems. Hence the conflict between the two. He has a son, Rahul who in turn has a conflict with his father as he agrees with the values his grand parents believe in and doesn't see eye to eye with his errant father.

The other son Kulbhushan and his wife Veena are gentle, stable and make the perfect couple. As Harsh leads a retired life and never leaves home, it is Kul who handles the family business according to the principals and values of his father. In this, he is assisted by Jatin his eldest son, who has the dynamism of youth and the values of Harsh Wadhwa.