The show revolves around the life of a fictional Gujarati family called Sarabhai. The Sarabhai's are portrayed as a typical family belonging to the class of elite socialites of Mumbai. They live in a luxurious apartment in the upmarket Cuffe Parade area of South Mumbai. The family consists of Indravadhan Sarabhai and his wife Maya, who live in an apartment with their younger son Rosesh, and their elder son Saahil and his wife Monisha live in the opposite flat. Much of the humour is derived from the artificiality and shallowness in the interactions of the city's elite and their perceived notions of the shortcomings of middle class society.