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India's number 1 cable channel for six years, STAR PLUS regularly features the top 40 programmes on cable in India every week. Prime time programmes on STAR PLUS consistently outperform other cable and satellite channels with the most popular programmes recording more than 50% of the viewership shares in Hindi speaking general entertainment markets.

STAR Plus is India's most watched Hindi language based general entertainment television channel. The channel is part of the STAR TV networks' bouquet of channels.

STAR Plus' programming primarily consists of family dramas which mainly boast female protagonists and mother-in-law and daughter-in-law relationships in joint families. The channel is also known for bringing in a revolution in the Indian television world with new shows in the year 2000. The channel has been India's No. 1 cable channel for the last seven years, reaching more than 50 million viewers every week and boasts 45 out of the top 50 shows on Indian cable and satellite television.